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How to Get the Most From LinkedIn

01/21

If you are like most business people, you have probably been sent an invitation to a site called LinkedIn. Then, if you are like the majority of us, we delete the link thinking, “Oh no not another site that I have to sign-up on.” So, you are probably reading this right now, going yep…that is me. Why should I register on the site, normally sites like that just send me junk and fill my inbox with worthless email?

LinkedIn Scraper can tell you from firsthand experience, there are plenty of sites out there that want you to register and then send you spam 50 times a week. LinkedIn is not one of them. LinkedIn is a powerful networking site, creeping up on popular social networks like MySpace and Facebook. The benefit about LinkedIn is that it is entirely business focused. So, are you interested yet?

I have been asked the above question more times than I can probably count. My answer to everyone is always, “LinkedIn is a great way to find people. We all go through life never really knowing everything about our work colleagues (sometimes even our friends). LinkedIn has allowed me to read someone’s business history in a single screen. The site also helps me understand who they know and network with.”

Building your Reputation. LinkedIn is a great tool for people to outline their experience, accomplishment, organizations and network. Too often I have seen incomplete profiles. A crucial element to get LinkedIn to work for you is to make sure your profile is 100% complete. Include all your previous employers, groups you belong to, your “advertisement”, websites and other important information. LinkedIn is also becoming a place where employers find candidates, so if you are job hunting, this may be the place for you.

Find Qualified Candidates. Ever struggled looking for an employee? If you are like me, it is a love hate relationship. I want to find the best candidate because it will benefit the company, but weeding through all the applicants can be exhausting. Well, how about using your network to find employees? For my last two positions, I hired individuals that came recommended, yes I said recommended, from my network on LinkedIn. LinkedIn has a great job posting board, which is also very inexpensive. Even if you don’t want to field unknown candidates, you can send out an email to all your connections.